**Attention: Conference proceedings are now available to view and download by clicking here


Céad Míle Fáilte

We warmly invite you to the 41st Macromarketing Conference in Dublin,13-15 July 2016.

2016 is a significant year for Ireland, marking the centenary of the 1916 Easter Rising, the event that marked the country’s first step towards independence. This reminds of the risks and rewards of activism, and in the same spirit, the conference theme – Academic Activism – is timely and challenging.

Dublin is a city with a one thousand year history, steeped in heritage and with a genuine spirit of friendliness and hedonism. Small enough to walk around, yet containing some of the most delightful pubs, museums and parks in the world, Dublin is an ideal place to welcome you.

Hosted by the three leading Business Schools in Dublin, you will stay on the grounds of Trinity College, a 400-year old campus the the heart of Dublin city.

Go raibh maith agaibh go léir,

Norah Campbell, Marius Claudy, Aidan O’Driscoll

The Macromarketing Conference programme is now available to download by clicking here 

Submission Deadline Extension

Due to the high level of interest and inquiries about extensions, the deadline for submissions has  been extended  to 14th of  February 
Submission Guide

Tony Pecotich Seminar
For Doctoral Students and Young Macromarketers
Click here for More Information


Important Dates

Deadline for Abstract Submissions:
14th February 2016
End of Early Registration:
1st May 2016
Notification of Acceptance:
28th February 2016

Theme: Academic Activism

Macromarketing’s primary aim is to explore the relationships between marketing, societies and nature. Again and again, research by macromarketing scholars suggests that the impact of marketing as a system on society and the natural world is replete with problems. Can macromarketers be more ‘proactive’ in helping solve some of the problems that are rooted in the relationships between marketing systems and society/nature? Is it enough to write about it? Or teach it? Or do we need to become even more engaged?

This question of activism can also be turned inwards, and the conference theme encourages participants to think about the place of macromarketing, which is considered by our colleagues in mainstream marketing to be a niche field (as reflected by ABS and IF rankings). Do macromarketers need to become more active to make their contributions heard in the academy? And what about beyond the academy? Even within the macromarketing community, there is an important, recurring debate between ‘macromarketing’ and ‘critical marketing’ – is it the role of the critical theorist to point out the problems and the role of the macromarketer to actively seek solutions?

In light of these questions, we may be reminded of the history of activism in the midst of what is often seen as the stasis of academic thought. We call on participants to consider the risks and rewards of the lives of (to name a few) Hannah Arendt, Noam Chomsky, Judith Butler, and Edward Said who have connected their knowledge of the world to the world itself. And we call on participants also to consider the powerful heritage of conservative academic activists, such as Francis Fukuyama, Bjørn Lomborg and Martin Heidegger. Should macromarketers too have the audacity to (think we can) engage and change the outside world?

This conference, taking place in Dublin in 2016, celebrates the centenary of the start of the Irish revolutionary period and reminds us of the risks of activism. The Easter 1916 Rising that was carried out in Dublin by a small group of activists in the name of the many provokes many timely questions: does activism degrade into ‘pragmatism’ – always necessarily coupled with the loss of idealism? Ought activists belong to a small avant-garde or to more broad-based movements? Are academics prevented from becoming activists because of the increasing privatization of the university, where ‘taking responsibility’ slows us down as career academics? Do we fear the accusation of taking an ideological stance, or of writing in an engaged way? Are external crises (economic, ecological, class-based, health) enough to (re)create internal moments of activism in the university as a whole, where the university can lead society again?

Local Organising Committee



Register Now